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by Neal Rogers
July 22, 2017
In today’s Daily News Digest: Boasson Hagen solos from breakaway to win Stage 19 at Tour de France; Huffman, Rose win Cascade time trial as Mannion, Dragoo move into GC lead; Froome: Landa could challenge for Tour de France victory in 2018; Phil Anderson breaks collarbone, ribs in cycling accident; Gaviria injured training, suffers hematoma to calf muscle that requires surgery; Cannondale-Drapac announces new partnership with global media giant Oath; Garmin acquires cycling aerodynamics company Alphamantis Technologies; Video: GoPro’s Tour de France Stage 19 highlights.
Following the news that the Cannondale-Drapac team has been negotiating with two potential sponsors, its parent company Slipstream Sports has announced a new partnership with the Verizon company Oath, a digital media company comprising more than 50 media and technology brands including HuffPost, Yahoo Sports, Engadget and Autoblog.
Under the new agreement, the Oath brand will be featured on team racing kits and vehicles from January 1 2018. In addition to that, the two companies will work together creating and distributing video content and more from within pro cycling. Slipstream Sports CEO Jonathan Vaughters said the agreement will be a significant boost to the team’s exposure.
“Professional cycling is rich with stories, only a fraction of which are actually told,” he stated in a team release. “This partnership will allow us to open up the team in terms of content well beyond what most of the world audience sees. Oath has the platforms, skill and ambition to tell the story of cycling in myriad ways. We want people to see us better, to get to know the riders, the staff, and what it takes to be in pro cycling. And we want to use our position as professionals in the realm of the everyday cyclist, too. This partnership gives us a chance to do all those things.”
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