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by Mark Zalewski
May 27, 2016
In today’s CT Daily News Digest: Another Giro stage win for Etixx as Trentin snatches victory from Moser in Pinerolo; Theuns takes home win in Belgium Tour; Two years later, Taylor Phinney returns to US national TT championships a race favorite — and a changed man; Women’s US National Road Championships; Men’s US National Road Championships; Canyon Bicycles officially announces US expansion; Questionable past of Bahrain prince looking to fund WorldTour team; Riis wants to return to cycling ‘the right way’; Rally Cycling signs Sepp Kuss; Fabio Taborre given four-year ban for doping; US Olympic team training with smart glasses; An Post Rás stage 5 highlights; Incycle Leadout at the Giro
Speculation of Canyon’s impending entry into the huge U.S. market has been brewing for years, but the company now feels confident enough in its ongoing preparations to make it official.
“Today we can announce that we are going to open up the U.S.,” said Canyon chief brand officer Frank Aldorf, during a phone conversation with CyclingTips. “For people to go online and order, this is going to happen in spring 2017. We know how tough this market is, and that the consumers are very demanding, so we have to be prepared. This company has been thinking about this for a long time.”
While precise details are still being worked out — including the exact launch date and the location for the planned U.S. operating base — Canyon’s plan is to replicate its successful direct-to-consumer business model stateside.
Unlike other major brands, there will be no physical brick-and-mortar dealer network. Instead, bikes will be exclusively purchased online, built to order, and then shipped directly to a consumer’s door, pre-tuned and with minimal assembly required.
With no dealer network whatsoever to support, Canyon can essentially sell its bikes to consumers for the same price that traditional retailers pay for comparable bikes at wholesale — and depending on the price point, that 20-30% discount can yield huge savings. For example, a Specialized S-Works Tarmac Di2 retails for US$9,250 with a Roval Rapide CLX 40 wheelset, while the comparable Canyon Ultimate CF SLX 9.0 Aero with Zipp 303 Firecrest carbon clinchers costs US$7500. Similarly, a Trek Madone 9-Series frameset is US$5,500 but a Canyon Aeroad CF SLX frameset is just US$2700 – and comes with an integrated carbon bar/stem, as an added bonus.
Click through to read more at CyclingTips.