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by Shane Stokes
October 12, 2017
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The home team of the Dutch Champion, Marianne Vos, has gone through several name changes over the years and in 2017 WM3 Pro Cycling will adopt a new name and title sponsor: WaowDeals Pro Cycling. The structure and organization of the team remains the same with with Eric van den Boom as team manager and Jeroen Blijlevens as the director sportif. Many of the same core riders will stay including Rotem Gafinovitz, Yara Kastelijn, Anouska Koster, Jeanne Korevaar, Riejanne Markus and Marianne Vos. Sabrina Stultiens was already announced as a new signee.
“We have launched the Fortitude project mid-2016, which stands for an open team concept, making it possible for all companies, big and small, to connect to top sport,” said team manager van den Boom. “Entrepreneurs are represented in the Business Peloton. By working with a larger network of companies, we would like to ensure continuity.”
“Very soon after the launch of the Business Peloton, we got in touch with WM3 Energie. This company, with great ambitions, positioned itself as front-runner in our Business Peloton. Following a season as being the eye catcher, WM3 Energie will move to a second seat of the Business Peloton, making way for WaowDeals to become the namesake.”
WaowDeals is already familiar with the face of professional women’s cycling as the co-title sponsor of Lares-WaowDeals. “We already have been visible in the peloton and are convinced that we will make an even bigger name for ourselves with a larger audience,” said Jan Harboort and Alain Daeghsel, the two CEOs. “Women’s cycling is growing very fast and we will be represented on two fronts: on the road and in cyclo-cross.”
There was concern about what Lares will do without WaowDeals, but the team assured audiences on Twitter that they would return in 2018 with a new title sponsor.