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Howard to Australian Cycling Academy, Axeon gets upgrade: Daily News Digest

by Shane Stokes

December 5, 2017

Howard to race with new Australian Cycling Academy team; Axeon Hagens Berman celebrating upgrade to Pro Continental level; World champion Barbieri joins Wiggle High5; Clif Bar retains title sponsorship as CrossVegas becomes RenoCross; Brothers jailed following extensive theft from Chain Reaction Cycles; Brian Holm’s words of wisdom; Video: Canadian team pursuit chance lost in high-speed crash; Video: Rigoberto Uran wins Colombian Sports Star of the Year award.

Clif Bar retains title sponsorship as CrossVegas becomes RenoCross

by Shane Stokes

Following the move of CrossVegas from Vegas to Reno, and a related name change to RenoCross, Clif Bar has announced that it will remain the title sponsor of the event. The 2018 race will take place on September 19 of next year, taking place after the second full day of the Interbike show at Rancho San Raphael Park in Reno, Nevada.

Race director Brook Watts welcomed the ongoing backing. “Clif Bar has been a significant sponsor since the race’s first year in 2007 and the title sponsor since 2011. They have been a big part of our sustained success. It’s remarkable to have such long-term sponsors for any event. And now they’re making the journey with us, 450 miles to the north to Reno.

“Although the backdrop will change from the glitzy Vegas Strip to the stunningly beautiful Sierra Nevada mountains, the event will remain the same world-class event, supported by CLIF BAR, that racers and spectators have loved for 11 years. RenoCross will still provide industry bragging rights for the Wheelers & Dealers, VIP hospitality for sponsors, opportunities for bike industry participation at all levels and top level competition among the pro women and men.”

Clif’s regional marketing manager Melissa Leebove said the company was ‘thrilled’ to return as the title sponsor. “We’re excited that the new venue will not only introduce a new challenge to the ‘cross racers, but also bring the incredibly spectator-friendly sport to the Reno community.

“Clif Bar has supported CrossVegas for more than a decade. We look forward to many more years of partnership in Reno and supporting cyclocross athletes with sports nutrition for sustained energy.”

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