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by Shane Stokes
March 18, 2017
In today’s Daily News Digest: Halvorsen wins Handzame Classic in bunch sprint; Candid Kittel: German sprinter opens up about Milan-San Remo non-selection, Cavendish; Injured Gaviria still in line for San Remo ride, Boonen hopes Colombian will shine; Cycling Anti Doping Foundation looking into Edmondston/Team Sky matter; Greipel bypasses Milan-San Remo to be ready for Northern Classics; Bennett pledges backing for Sagan: ‘A win for Bora-hasgrohe on the Via Roma would be amazing’; Girdlestone’s recovery continues to exceed expectations; BMC Racing Team names Van Garderen as Catalunya captain; Cycling statistics – discover the tallest, shortest, lightest and heaviest riders in the WorldTour peloton; Crowdfunding campaign for cycling craft beer exceeds expectations; Greg van Avermaet – Winner
The recent crowdfunding campaign for the Dutch cycling-themed craft beer à Bloc has exceeded its target by more than 60 percent, with over €244,000 pledged. The campaign was launched by Daan van Well and Martijn Snelder in January, expanding on a concept the came up with in 2014.
According to the company, 105 investors have pledged more than an average €2,300 each for the project.
“Raising money through crowdfunding was a big deal for us,” said Van Well. “We’re pleased to have been able to mobilise a peloton of over 100 investors and brand ambassadors. We’re grateful for their confidence and for the support for what we’re doing with à Bloc. The funds raised allow us to bring à Bloc to the next level and roll out in the Netherlands, Australia and the United Kingdom as planned.”
The beer has already been launched in Australia at the Santos Tour Down Under, and in the UK at the London Bike Show.