In today’s CyclingTips Daily News Digest: Jules wins Tour de la Provence opener; Cycling Australia appoints former Victorian premier Steve Bracks to head board; One step at a time: Teenage phenom Adrien Costa looks to build on breakthrough season; Stig Broeckx continuing to make progress in recovery; Hearing delayed for doctor at centre of UK Anti-Doping investigation; Boardman: Froome is a statesman of the sport; Liège-Bastogne-Liège announces wildcard teams, route changes; First year team Aqua Blue Sport racking up wildcard invites; Pay to watch cycling from the roadside?; Emirates joins as sponsor of Team UAE Abu Dhabi; NASCAR champions ride for cyclist safety; 2017 UCI Women’s WorldTour – Marianne Vos; Space Horse Disc – Loaded Touring.
Your Wednesday Daily News Digest
The successor of the Lampre-Merida team, UAE Abu Dhabi, has signed the Emirates airline as a title sponsor, and will now be known as UAE Team Emirates.
— @UAE-TeamEmirates (@TeamUAEAbuDhabi) February 21, 2017
Football fans will know the airline well as it has sponsored top clubs like Arsenal, AC Milan and Real Madrid. The airline is the largest in the Middle East and is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai.
“This is our first foray into supporting a professional international cycling team, and there is no better place to do it than our home of the UAE,” said Sheikh Majid Al Mualla, Divisional Senior Vice President, Commercial Operations Centre for Emirates. “We believe that through our support of UAE Team Emirates over the next four years we will help bring the UAE to the world stage of cycling. Emirates aims to create more meaningful connections with cycling fans around the world, and we hope that the pro-cycling team will inspire continued development of the sport in the UAE.”
The news first leaked when the UCI posted an image of the new jersey design on its web site. The team will officially unveil the new kit and name at this week’s Abu Dhabi Tour.
The team also confirmed two other sponsors — ADS Securities and International Golden Group (IGG).