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by Mark Zalewski
July 28, 2016
In today’s CyclingTips Daily News Digest: Late-stage attack gives Devenyns overall victory in Tour de Wallonie; Benatti wins Tour of Denmark, stage 1; UCI finds no evidence of motor usage at Tour de France; Analysis: What can pro cycling learn from the IOC’s handling of whistleblowers?; Gilbert to Etixx-QuickStep?; Nibali responds to critics ahead of Olympics; Bahrain Cycling Team moving forward; Iranian women arrested for cycling in public; German broadcaster ARD uncertain about future Tour coverage; Raleigh increases prices by 10 percent after Brexit; Man who knocked cyclist off bike and choked him spared criminal record; Cast members from ‘American Flyers’ to appear at Interbike awards; Five Thirty Eight podcast discusses Team Sky dominance; Wiggle-High5 at La Course; Real Team Sky meets Mini Team Sky; Questionable course design at Tour of Denmark
The main rights-holder to broadcast the Tour de France in Germany, ARD, has said it is unsure of the future of broadcasting the race after viewership did not improve over 2015. Last year marked a return by ARD after four years, citing the ongoing doping scandals that were plaguing the sport. The two-year deal that began in 2015 was for a reported €2.5 million.
Andre Greipel (Lotto-Soudal) was overjoyed after he won on the Champs-Élysées for the second consecutive year. Photo: Kristof Ramon
“The viewing figures of the broadcasts on the ‘First’ channel [ARD] have stabilised at around 1.2 million viewers and a near 10 percent market share,” said Axel Balkausky, ARD’s sport co-ordinator. “That is already very respectable and corresponds to the success of the previous year. Obviously we would have been pleased, however, if the viewing interest had grown again in the second year.”
Viewership in 2015 was likely affected by top-German rider Tony Martin crashing out in stage 6. This year German riders won two stages, including the finale in Paris.
A twist on any upcoming negotiations will be the fact that Düsseldorf has already been chosen by ASO to host the Grand Départ next year. As well, the German ProContinental team Bora-Argon18 is looking to step-up to the WorldTour level next year by adding hansgrohe as co-title sponsor, and could entice the German broadcaster to want to show more cycling.
Finally, the revamped Deutschland Tour is set return to the calendar in 2018, after an almost 10-year absence, and could play a part in TV rights negotiations.
Click through to read more at sportcal.