VeloClub is CyclingTips’ membership program which brings us closer to our members, and connects likeminded cycling enthusiasts.
by Shane Stokes
October 19, 2017
MPCC describes WADA response on Tramdol and cortisol as ‘reckless’; Henao chasing Giro youth classification victory in 2018; Greipel: I will do everything I can to aim for my 12th Tour stage win; Deignan extends with Team Sky: ‘It was a very easy decision’; La Course scaled back to one-day event; advocates miffed; Ellsay Siblings join Rally; Hagens Berman Supermint adds ambassador program; Smartphones are killing Americans, but nobody is counting; Video: Pls do not count this; 78 mile portrait on Strava
The North American team has seen a successful two years on the American race scene, and is set to return for a third season in addition to their new ambassador program. The idea of the program is to develop community and growth in women’s cycling.
“Hagens Berman is focused on making a difference by fighting for the rights of consumers, employees, and others against corporate greed and negligence,” said Team Manager Lindsay Bayer. “As representatives of that firm, we believe our team needs to step up and do more to make a difference in our own community. We’re focused on growing women’s cycling at the professional level through more events, media coverage, and pay, but often forget to reach out to the very people that could be the audience and consumer base this sport needs.
“We need to make an effort to engage with more women in their own cycling experiences and to understand and respect what cycling means to them. Our new ambassador program will connect each of our riders directly with another women in cycling so that both the pros and amateurs can learn from one another as they share their experiences in the sport.”
Julie Kuliecza, a returning rider, believes that the camaraderie in such a program is essential to the development of women in sport. “I believe that this program will build on that love and look forward to having newer riders inspire us just as much as we inspire them.”
The program will launch the first of January, and the application period will be open from October 20th-November 20th. Cyclists between the age of the 12-99 are welcome to apply, and once accepted, will be placed with a pro mentor from HB Supermint.
Click through here to apply and learn more.