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by Shane Stokes
April 28, 2018
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The organisers of the Hammer Series have announced that the three events scheduled for this year will be available to watch live and for free on social media. Footage from Hammer Stavanger (May 25-27), Hammer Limburg (June 1-3) and Hammer Hong Kong (October 14) will be available on Facebook, Twitter and dailymotion.
“In everything we do we want to bring more of the race excitement to the fans, for them to get more of the action,” said Velon CEO Graham Bartlett. “We’re delighted to announce all of the races for the series will be seen live everywhere because Hammer is about the fans and delivering the very best action to them is our goal.”
The series began with one race in 2017 but that has now expanded to three events. The format will see teams take each other on over a flat course, a climbing course and a team time trial.
Mark Buttermann, Director of Summer Sports at Infront, said: “After a very successful digital-first approach for the inaugural race in 2017, being able to live stream all three races of the Hammer Series in 2018 across the leading social platforms represents a major milestone for us,” said Infront Director of Summer Sports Mark Butterman. “[It] perfectly reflects the digital essence of Infront’s and Velon’s project.
“This will enable Hammer Series to engage with even more fans and provide them with live thrilling content and data for free on any device, anywhere and at any time.”
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