Daily News Digest

by Mark Zalewski

July 1, 2016

In today’s CT Daily News Digest: Americans at the 2016 Tour de France: Who’s racing, and what are their objectives?; Drapac signs five-year deal as co-title sponsor of Cannondale Pro Cycling Team; hansgrohe joins Bora as co-sponsor for 2017; Sagan joining Bora–Hansgrohe in 2017?; Cycling Canada names team for Rio; Numainville left off Canadian Olympic team; Tiffany Cromwell: “It’s not the end of the world if I’m not selected [for Rio]”; Wiggle and Chain Reaction merger approved; USADA, UCI sign information-sharing agreement; Cylance roster for Giro Rosa; Giant-Alpecin unveils special “July Kit” for Tour de France; Cyclist killed by grizzly bear; Bike share cyclist arrested for slapping fire fighter; Pro mountain biker takes Walmart bike down serious trails

hansgrohe joins Bora as co-sponsor for 2017

by CyclingTips

Bolstering a desire to move to the WorldTour, team manager Ralph Denk announced that hansgrohe would be the second sponsor of the current Bora-Argon 18 team for 2017.

Tour de France - The day’s before - thursday

“hansgrohe is a traditional brand – a hallmark that epitomises highest quality and best design. I am extremely proud to continue underscoring the path and values of the team, which has its roots and identity in Germany,” said Denk.

“Competitive cycling is highly dynamic and enthuses the masses,” said Thorsten Klapproth ofHansgrohe SE.z. “The aim of this commitment is to boost our brand awareness. International large-scale events like the Tour de France are what actually make the sport of cycling highly attractive. Within this we see a further opportunity to engage with our customer target groups across the globe.”

The addition of a larger co-sponsor will make Denk’s vision of moving to the top division of the sport possible. As well, rumors as to his interest in signing world champion Peter Sagan could also be more likely.

“Thanks to the two strong partners, BORA and hansgrohe, and the budgets that will be available to us as of 2017, we will be part of the action in competing for winning positions in the WorldTour. The team will be focusing on Grand Tours on the one hand, as well as on the Classics. To achieve our objectives, we will build up our team in a targeted fashion and further reinforce it in a number of positions,” said Denk.

Click through to read more at Bora-Argon18.

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