Daily News Digest

by Mark Zalewski

June 17, 2016

In today’s CT Daily News Digest: Weening wins Suisse stage as GC picture sharpens; Break spoils sprinter’s day at SterZLM Tour; Keukeleire wins Tour de Slovénie opener; Pieters and Vos celebrate in the Aviva Women’s Tour stage 2; Coquard wins Route de Sud sprint; The Trans Am and Tour Divide: Shelter from the storm; Frank leaves Tour de Suisse; Wiggle High5 replaces sport director; Driver appeared asleep before car fatally hit cyclist; Helmet added to Australian ad campaign; Crashes cause cancellation of North Star Grand Prix stage; Off-duty police officer draws gun on cyclist; US criterium champion Huff on being a pro cyclist; On-board for Tour de Suisse, stage 5; Finish line tears at the Tour de Suisse; Behind the scenes with the Giro TV crew

Helmet added to Australian ad campaign

by CyclingTips

Controversy is surrounding an advertisement for Emirates airlines, which depicts a cyclist in Holland. The controversy stems from what appears to be a helmet ‘Photoshopped’ onto the Dutch cyclist for the ad campaign in Australia, which has a compulsory helmet law.

Twitter users were quick to highlight the change to the photo, with some crying foul over the addition, saying it was a poor attempt to bring the advertisement in line with government health and safety standards.

“Saw one of these joke ads from @emirates in Brisbane the other day too. Clueless marketing department,”@geoff_tewierik wrote.

“Sadly I suspect that this is because it’s cheaper to photoshop than to put up with angry complaints about helmetless riding,” @cyclingtiger Tweeted.

Australia’s Advertising Standards Board reviews advertisements for breaches of health and safety guidelines. Last year it upheld a complaint against a television spot which showed two women riding a tandem bike without helmets.

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