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by Shane Stokes
April 7, 2018
Fraile wins stage 5 of Itzulia Basque Country, Roglic extends lead; Wild and Boels-Dolmans win stages in Healthy Ageing Tour; McLay takes final stage of Circuit Cycliste Sarthe, Martin secures overall GC; Laas wins stage 6 of the Tour of Thailand, Dyball secures overall classification; Nibali forced out of Itzulia Basque Country; Stephanie Morton clinches Australia’s 100th cycling Commonwealth Games gold; Androni Giocattoli renews sponsorship for 2019; Industry Nine introduce lifetime warranty for all carbon wheels; Ride to riches: This 35-year old turned a crazy idea into a $4b boom; Video: From Cyclo-cross to Classics: Wout Van Aert; Video: Paris-Roubaix 2018 recon images; Video: John Degenkolb’s Trek Domane for Paris Roubaix with Ultegra RX
With the high-end carbon wheel market becoming rather saturated, a number of brands are turning to aftermarket support as a differentiator. Industry Nine is such an example, making a statement for its wheel quality with a lifetime warranty covering its whole carbon wheel range.
The new lifetime warranty applies to all Industry Nine carbon wheelsets sold after January 1, 2018. A press release from the American company states, “the warranty applies to all original owners who purchase their wheels from an Industry Nine Authorized Dealer or directly from Industry Nine.”
Obviously the warranty has some limitations, but they appear perfectly reasonable. “Keep in mind that wheels (as with most moving parts) require periodic maintenance and service. Bearings are considered a wear item and if properly serviced, should last several years, but are not covered under the lifetime warranty. The exception is our Enduro XD-15 Hybrid Ceramic bearings (which are an upgrade option). Any wheel that has been altered, improperly maintained or installed, used without the OEM Reynolds Cycling brake pads (on rim brake wheels), or modified from its original build will not be eligible for this warranty.
The release concludes, “if you are riding the wheels within the scope of their designated use, we have you covered. If you hit a tree at 30mph or come up short on a double while riding your road bike at the bike park and break a wheel – we have a great crash replacement program.”