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by Shane Stokes
March 2, 2018
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Coming hot on the heels of news reported in the Dutch press on Wednesday that Lotto was ending its backing of the LottoNL-Jumbo team, the squad has announced that it has secured a long term backer. Co-sponsor Jumbo is stepping up to be the main sponsor, thus taking over from Lotto once its four-year term ends on December 31.
The squad is run by Team Oranje, which it describes as an ‘umbrella entity of the speed skating and cycling teams.’ The project has focussed on both sports, and this will continue. “We are extremely proud of the fact that we commit our company to Team Oranje and thus the Dutch top tier sports for the next few years,” said Jumbo’s COO Colette Cloosterman-Van Eerd. “Jumbo has supported the speed skating & cycling team for many years now and we want to offer possibilities for sports talents to excel.
“In the meantime, this partnership gives us the possibility to inspire millions of customers to live more healthily. By combining forces between the two teams and our company we can actively carry out our expertise in regard to healthy food and encourage our customers to have a more active lifestyle.”
According to the announcement, negotiations had been ongoing for some time in relation to Jumbo increasing its involvement. The new arrangement will see an improved set-up, which it hopes will benefit both disciplines.
“It’s fantastic that Jumbo is backing this team and is creating something really nice with us,” said Richard Plugge, one of Team Oranje’s directors. “We like to compete with athletes who have been developed in our team. Jumbo grants us the opportunity to improve on our solid base with a long term vision and to retain talents for a longer period of time.”