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Lexus announced as naming rights sponsor for Detroit’s new velodrome

by CyclingTips

With the indoor multi-sport complex nearing completion, the Detroit Fitness Foundation (DFF) has announced Lexus as the official naming rights sponsor of Detroit’s sports venue. The complex is located on the City of Detroit Tolan Playfield at Mack Avenue and I-75, and is set to open to the public in January of next year.

“Lexus is committed to giving back to the local community and we are proud to be the naming rights sponsor of the complex,” said Mark Nazario, general manager of Lexus Central Area. “We look forward to being a part of the positive impact the complex will have on community members and metro Detroit.”

The complex features a banked cycling track which is 166 metres in length, the only one of its kind in the US, as well as four flat lanes for running, walking and skating. It also has a multipurpose infield for exercise classes and special events, and a café with light food and drinks.

The Lexus Velodrome is a $4 million complex owned and operated by the nonprofit organization DFF.

“We are thrilled and honored to have Lexus as a partner,” said Dale Hughes, DFF Executive Director. “Their commitment now and in the years ahead supports both the DFF mission and the City of Detroit’s plans to invest in its parks, its neighbourhoods and its people, especially youth.”

For more information on the Lexus Velodrome, click here.