Joining VeloClub not only supports the work we do, there are some fantastic benefits:
by Mark Zalewski
March 1, 2017
In today’s CyclingTips Daily News Digest: Mareczko wins second Langkawi stage sprint; Hurel wins La Tropicale Amissa Bongo stage 2; Is Specialized pressuring riders to use disc brakes? Yes and no; Professional Cyclists Association sends legal warning to UCI over disc brakes; Pauline Ferrand-Prévot to race on the road, starting at Strade Bianche; Debate over proposal to reduce Grand Tour team sizes ongoing; Boonen alters race plan due to illness, crashes; Iranian Team Pishgaman suspended for multiple doping positives; 2018 Tour de France Grand Départ announced; Lotto-Soudal to be Lotto-Fix ALL for Paris-Nice; Tour de Langkawi, stage 6 highlights; Video: UCI Track World Cup Los Angeles highlights; Video: Paris-Nice teaser; Peter Sagan downs gummy bears post-race.
Like last year the Lotto Soudal team raced Paris-Nice under a different team name, swapping in one of its title sponsor’s brands, Fix ALL. The sealant is a major line for Soudal and under UCI rules teams are allowed to change their jersey design and branding for one event per year.
Tim Wellens wins stage 7 of the 2016 Paris-Nice.
“This is a great opportunity to put one of our top products in the spotlight,” said Dirk Coorevits, CEO of Soudal. “Not only in our very important French market, but also beyond that Paris-Nice a Word Tour course with visibility of less than 170 countries. We hope that our team already, despite the recent crashes, may appear to start at full strength and would of course be wonderful an equally good result as in [last year’s] Paris-Nice!”
It paid off last year as Tim Wellens took a stage win in the jersey on the final stage.
Clothing sponsor Vermarc have again made special Fix ALL branded jerseys, and Lazer will do the same for the helmets. Bike sponsor Ridley will join in the fun with special paint schemes for the frames.
The team produced a video with Tony Gallopin ahead of the livery swap: