Joining VeloClub not only supports the work we do, there are some fantastic benefits:
by Mark Zalewski
December 7, 2016
In today’s CyclingTips Daily News Digest: Marianne Vos to return to cyclocross this month; Paralympian Michael Gallagher opens up about his EPO doping: ‘It’s a good thing I got caught’; Future of TJ Sport team uncertain; Doctor presents controversial article on dehydration and climbing power; Niels Albert on van Aert form and a Nys comeback; Tom Van Asbroeck to Cannondale-Drapac; Jason Lowndes signs for Cycling Academy Team; More speculation about 2017 Vuelta route; Louis Vuitton buys Pinarello; JLT–Condor unveils 2017 kit; State of Matter MAAP Racing to fold; Italy’s Strava king, son of doping doctor, trying to turn pro at 38; Cyclist killed by truck ruled accidental due to use of headphones; Jens Keukeleire unique off-season training; Beach racing in Belgium.
Pinarello has sold a majority stake to the private equity firm L Catterton, a partnership with the LVMH group, owners of high-end brands such as Louis Vuitton.
(Top Left): The 2012 Tour de France race winning machine (Top Right): For the Pinarello fan with everything, now you can have a 29er MTB hardtail. (Bottom) Pinarello brought all of the incarnations of Wiggins’ yellow Dogmas to Eurobike.
“We are thrilled to partner with Pinarello, which over nearly seven decades has established itself as the premium road cycling brand in the world,” said Andrea Ottaviano, Managing Partner of L Catterton Europe. “We look forward to supporting Pinarello’s continued success.”
Current Pinarello CEO Fausto Pinarello will remain in the position as the cash infusion will expand the brand, including concept stores.
“L Catterton’s unparalleled experience in building leading brands and deep understanding of the global consumer market make them the ideal partner for Pinarello,” he said. “With even more passion than the one we have already dedicated so far, we will write a new page of the company story. It is still the story of our company which will continue to be led by the same team that made Pinarello the unique company it is now. With L Catterton’s Pinarello will see new growth perspectives; we will not forget our roots and continue our path, creating innovative and high quality products.”
The historic Italian bike maker has supplied Team Sky since 2010. L Catterton, formed in 2016 through the partnership of Catterton, LVMH and Groupe Arnault. Rumors of this acquisition has floated around for most of the year, and recently rumors have surfaced that the same group is interested in buying high-end cycling clothing firm Rapha.