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by Mark Zalewski
November 10, 2016
In today’s CyclingTips Daily News Digest: Marini wins fourth stage at Tour of Taihu Lake; Dimension Data set to remain in WorldTour as UCI increases maximum number of teams; WorldTour lite? Participation not mandatory for UCI WorldTeams at 10 new WorldTour events; Marianne Vos reunites with team director Jeroen Blijlevens; Nikki Brammeier recounts dealing with concussion after crash; Brailsford, British Cycling to be questioned by Parliament; New RCS Medigroup president considers auctioning Giro TV rights; Lars van der Haar out with leg injury; JLT-Condor signs Brenton Jones; Team CCB International announces roster; British time trial events see more testing, no positives; Amateur cyclist admits to doping; American racer loses bet, gets tattoo of New Zealand; Final stages of Tour of Southland; Snow Bike Festival, Gstaad 2017 trailer; Never have a flat again?
Urbano Cairo, the new president of RCS Mediagroup which owns the Giro d’Italia, has said he is considering auctioning the television rights for next year’s race, in a effort to increase the event’s visibility.
“If you do something nice .. people will buy it. The goal is to give the Giro d’Italia greater visibility; everything is possible,” he said.
The race is traditionally broadcast by Radiotelevisione Italiana S.p.A. (RAI), Italy’s national public broadcasting company. However, Cairo suggested that he would entertain bids from other broadcasters, such as La7 or Discovery Channel. La7 is an Italian private television channel owned by Cairo Communication, of which Urbano Cairo is the chairman.
This could be a move by Cairo to prod RAI into doing more from a production standpoint, such as on-board camera streaming. “I would like to live the stage as a MotoGP race, where you seem to be the pilot,” he said.
In regards to a new broadcaster bidding on the rights, he said it would be measured against what RAI currently offers. “La7 must make an offer that is more competitive.”
Click through to read more at Data Sport.