VeloClub is CyclingTips’ membership program which brings us closer to our members, and connects likeminded cycling enthusiasts.
by Shane Stokes
September 27, 2017
Cummings wins stage 1 of the Giro della Toscana; Contador describes Grand Tour disqualifications as ‘huge injustice’; Smit becomes first African rider to join Team Katusha-Alpecin; Elvin continues with Orica-Scott while Tenniglo Joins FDJ; Winder and Mathiesen move to Team Sunweb; Novo Nordisk commits to two-year extension as team sponsor; Sport Vlaanderen team bans beards; Video: Phil Gaimon’s “Worst Retirement Ever,” Episode 8: Boulder, Colorado; Video: Haller hollers at Bergen fans; Video: Cyclocross Training – Belgian Edition 1.0; Video: remembering Michele Scarponi; Video: Finishing a triathlon on a hire bike
Having backed the previously-titled Team Type 1 since December 2012, the Novo Nordisk pharmaceutical company has agreed a two-year extension of its sponsorship. The agreement, which runs until the end of 2019, will mean the all-diabetic Pro Continental team continues racing around the world and building towards bigger goals.
“We are thankful to Novo Nordisk for this ongoing opportunity and look forward to the future,” said the team’s co-founder and CEO Phil Southerland. “Since our initial meetings with Novo Nordisk, we’ve approached this project with a long-term mindset because we must identify and develop athletes with type 1 diabetes to their fullest.”
The team has a network of talent development and, operating from a smaller talent pool than other teams, has long believed it will take time to fully nurture successful pro riders. Securing an extra two years is thus important, not least for its goal to compete in Grand Tours.
“Securing sponsors in professional cycling is a challenge for every team,” Southerland continued. “We feel fortunate and honoured to have Novo Nordisk as a partner and appreciate its continued commitment to this world-class team of athletes. Every day, we provide the diabetes community with heroes to look up to and show the 1.2 billion people around the world directly affected by diabetes what may be possible.”
Southerland said that the team will continue to use the sport as a platform “to share its experiences and life stories to inspire, educate and empower everyone affected by diabetes. Personally, my dream and goal is for this project to make it to the Tour de France where we will be able to reach an enormous audience and inspire them to live the healthiest life possible.”