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by Shane Stokes
February 17, 2018
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Having backed both the the OVO Energy Women’s Tour and Tour of Britain last season, OVO Energy announced on Friday that it has made a two-year commitment as title sponsor to the Tour Series, the Women’s Tour and the Tour of Britain for 2018 and 2019.
“We are thrilled to announce our ongoing involvement as title sponsor of the Women’s Tour, Tour of Britain and, for the first time this year, the Tour Series,” said the company’s CEO of Energy Retail, Chris Houghton. “We look forward to inspiring people of all ages to not only turn out and enjoy the race festivities, but also to get cycling themselves – enjoying first-hand the ultimate mode of sustainable transport. We’ve been powering positive energy since 2009 and cycling is a fun, simple way for people to have a positive impact on their lives and the communities in which they live.”
OVO Energy describes itself as the leading independent energy supplier in Britain. It supplies both electricity and gas, including energy from wind farms and from the burning of landfill gas. Heath Harvey, Chief Executive of race organisers SweetSpot, welcomed the decision. “After a highly successful first year partnering with OVO Energy, we are delighted that they have extended their title sponsorships of the Women’s Tour and the Tour of Britain, as well as adding the Tour Series to their portfolio for 2018.
“The extension of these exciting partnerships coincide with the fifteenth modern Tour of Britain, the tenth Tour Series and the fifth edition of the Women’s Tour. Together with OVO Energy, we look forward to making 2018 the best editions of our races to date and together, continuing our rewarding partnership.” The company will also sponsor the Tour Ride supporting Breast Cancer Care, which gives amateur riders the opportunity to take on the challenge of a route inspired by the 2018 OVO Energy Women’s Tour.
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