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by Mark Zalewski
April 21, 2017
In today’s CyclingTips Daily News Digest: Montaguti wins climber’s sprint at Tour of the Alps, Pinot makes up ground; Ruffoni wins sprint in longest stage at Tour of Croatia; Australian Road Nationals to remain in Ballarat until 2020; British Cycling commissions ‘medical review’ after Wiggins’ medical package scandal; ORICA-Scott changing Grand Tour strategy: Simon Yates with Chaves at Tour de France; Gilbert or Van Avermaet: which for Belgium at world championships?; Andrey Grivko given 45-day suspension for punching incident at Dubai Tour; Loss of Rabobank sponsorship affects Dutch federation youth programme; OVO Energy becomes title sponsor of Women’s Tour, Tour of Britain; Nicole Van den Broeck passes away; More good news from Girdlestone’s road to recovery; Van der Breggen and Valverde, an annual Fleche tradition; Video: The Tour De France Explained in Animation; Video: Oakley Cycling Sessions 2017.
OVO Energy will be the title sponsorship of top two races on the 2017 UK cycling calender, the Women’s Tour and Tour of Britain. The new title sponsorship will see the events named the OVO Energy Women’s Tour and the OVO Energy Tour of Britain.
“We are delighted to be at the start of what we anticipate to be a long and exciting partnership with OVO Energy,” said race organiser Hugh Roberts. “The Women’s Tour and The Tour of Britain are leading events within the world calendar and the partnership with OVO Energy will enable these events to continue to grow, engaging more fans and communities. This year’s OVO Energy Women’s Tour and OVO Energy Tour of Britain will be fantastic races and we are really excited to be working with the OVO Energy team to make them the best yet.”
“Cycling is an intrinsically sustainable and innovation-led sport — with cyclists themselves generating millions of watts of power each day across Britain and adopting cutting-edge technology to manage and measure performance,” said Chris Houghton, Managing Director of OVO Energy.
“Our partnership with the Tours began last year in Bristol and we’re thrilled to have expanded our involvement to become the title sponsor of the Women’s Tour and Tour of Britain, helping to enable a ‘free-to-view’ sporting event to be brought to more fans across the country.”
With the sponsorship the leader’s jerseys will now be green. OVO Energy will also sponsor the 2017 Tour Ride, which gives amateur riders the opportunity to take on the challenge of a route inspired by the Women’s Tour.