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by Shane Stokes
June 1, 2017
Gaudin beats Van Avermaet to take prologue at Skoda Tour of Luxembourg; Dumoulin’s Giro achievement celebrated in Maastricht; Porte chasing Critérium du Dauphiné victory; Sagan, Majka head Bora-hansgrohe long list for Tour de France; Cavendish remains uncertain for Tour de France; Longo Borghini to lead Wiggle High5 squad in OVO Energy Women’s Tour; Record Giro d’Italia viewing figures for Eurosport; American cycling press officer Sean Weide dead at age 49; Drunk driver given maximum sentence of 12 years for killing cyclist; Video: Hammer Series – The format explained; Video: Critérium du Dauphiné 2017 Essential Guide
Eurosport is celebrating what it terms ‘a massive ratings success’ for its Giro d’Italia coverage, reporting that this year’s edition was the most-watched out of the 15 years the race has been covered by the network. In addition to that, the race also earned the channel its highest-ever single day figures for the race. This was the final stage time trial, where a peak audience of 4.8 million watched Tom Dumoulin overhaul Nairo Quintana to win the race.
The daily average was 1.3 million viewers during the live coverage, an increase of 21 percent over the 2016 figures. Huge increases were seen in the Netherlands (+270%), Denmark (+169%) and Spain (+151%) when compared to last year.
The final stage, which was crucial for Dutch rider Dumoulin, saw a peak of 1.9 million viewers tune in from the Netherlands. This represented a 59% share of the total TV audience there. “We’re delighted that our coverage of the first Grand Tour of the year has proved so popular with fans across Europe,” said Eurosport CEO Peter Hutton. “The numbers are all the more impressive given that we aired 40% more live coverage of the Giro this year compared to 2016, which means we have more viewers watching on a daily basis, and for longer.
“We’ve invested in local production and fans clearly appreciate dedicated coverage which tells more of the cycling stories that matter to them. Also for this year’s Giro, our partnership with CA Technologies enabled us to take viewers closer to the peloton than ever before with an upgraded digital app experience which put fans at the centre of the action, giving them a better understanding of the race, the riders and the stories on the road as they unfold.”
The channel will show a record 21 Grand Tour stages live and over 200 days of live cycling.
Click through to read more at Eurosport.