Daily News Digest

by Mark Zalewski

July 29, 2016

In today’s CyclingTips Daily News Digest: Cort wins uphill sprint in Tour of Denmark, stage 2; Mestre wins sprint on stage 1 of Vuelta a Portugal; Mareczko adds second stage win at Tour of Qinghai Lake; Rio Olympics: UCI pursuing 3 possible Russian doping cases but will allow 11 others to compete; Brian Cookson Interview: Team size revision, Tour anti-doping, disc-brake ban and more; Reengineering the Tour de France; Pro cyclist group pushes back against WorldTour reforms; Questions raised over Wiggins’ charity; Sources: Roche to BMC; Rio athletes could face troubles with unofficial sponsors; Tour of Qinghai Lake, stage 9 highlights; Best of on-board cameras with Team Sky; Life on the Tour: CyclingTips 2016 Tour de France Vlog, part 5

Rio athletes could face troubles with unofficial sponsors

by CyclingTips

The International Olympic Committee’s controversial ‘Rule 40’ could get athletes at the Rio Olympics into hot water. The rule states that athletes must sever ties with non-official partners until three days after Rio.

If one of these partners were to Tweet to an athlete using Olympic language, such as a good luck wish, the athlete could be sanctioned — ranging from a simple reprimand all the way up to disqualification.

What is considered Olympic language? Obviously words such as ‘Olympian,’ ‘Olympics’ or ‘Rio’ are a no-go, but even words like ‘effort’ and ‘challenge’ are off-limits depending on the context in which they are used. Beyond words, even a picture of a medal cannot be used by non-approved sponsors in any sort of advertising, including social media.

These regulations have been in place for many years and are meant to protect both the athletes and official sponsors from losing potential revenue. But it is the fact that the rules have been around since before the explosion of social media that many are crying foul, using the hashtag: #Rule40 to voice their displeasure.

Click through to read more at BBC Sport.

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