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by Mark Zalewski
February 4, 2017
In today’s CyclingTips Daily News Digest: Rowe solos to stage 2 Sun Tour win, Howson retains yellow despite late puncture; Magnus Cort Nielsen wins sprint finish at Volta a la Comunitat Valenciana; Calmejane wins Etoile de Bessèges stage, takes over lead; Two sides to every story: Grivko shares account of Dubai skirmish with Kittel that led to expulsion; Organisers shorten then cancel Dubai Tour stage over high winds; Brailsford responds to Cooke’s allegations; Cholet Pays de Loire race cancelled for 2017; Citing lack of team participation, Tour of Turkey seeks to postpone to fall; Is cycling globalisation spreading teams too thin?; Van der Poel eyeing mountain bike races again for 2017; Rossignol acquires Felt Bicycles; Die-in demonstration planned for British Treasury; Routes announced for 2018 Commonwealth Games road events; Backstage Pass: Jayco Herald Sun Tour, stages 1-3.
The French Rossignol Group, known for manufacturing winter sports equipment, has entered into a binding agreement to acquire the California-based Felt Bicycle company, with the goal of creating a Rossignol mountain bike brand by next year.
Wout van Aert switched to Felt in 2017.
“From day one of our contacts with the Felt team, it became obvious we have great things to do together,” said Bruno Cercley, CEO of Rossignol. “Cycling is a very natural extension of Rossignol’s business, given its overlap in participating geographies, consumers and distribution channels as well as complementarity in seasonality. I am truly excited to add the Felt brand and know-how to the Rossignol Group.
“Rossignol and Felt teams share the quest for developing the best products in the world for providing the best experiences to outdoor consumers, and we look forward to expand our cycling business together. While we will work at continuously strengthening the Felt brand globally, we will leverage our common expertise to launch a new range of Rossignol mountain bikes during 2018.”
Felt Bicycles was started by Jim Felt, a motorcycle mechanic, who was asked by motocross champion Johnny O’Mara to build him a triathlon bike. Felt Bicycles quickly became a top name in triathlon and eventually expanded into road and mountain bike circles, with WorldTour team sponsorships in the past and the current cyclocross world champion Wout van Aert switching to Felt this year.
“It’s never been a better time to be part of the cycling industry,” said Bill Duehring, President of Felt Bicycles. “Felt shareholders are confident that this move will accelerate the development of the brand in this growing bicycle world.”