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by Mark Zalewski
November 17, 2016
In today’s CyclingTips Daily News Digest: Resurrection man: Keagan Girdlestone’s remarkable recovery from a near-fatal crash; Norwegian federation alleges junior rider intentionally struck by police vehicle in Qatar; Thomas Dekker confirms ‘Luigi’ as his Puerto code name; Wiggins breaks media silence at Ghent Six Day; Allan Peiper believes Richie Porte can with the 2017 Tour; Dutch Giro start organisers report loss of 400,000 Euros; Segafredo extends sponsorship for two years; Norma Gimondi running for head of Italian Cycling Federation; ORICA-BikeExchange finalises roster; Mike Creed talks about plans for new team; 100th anniversary of record-breaking ride from Adelaide to Darwin celebrated; 1992 AIS road team documentary.
Italian coffee company Segafredo Zanetti has extended as co-title sponsor with Trek through 2020, adding two years to the initial three-year agreement.
“The first season of Trek-Segafredo brought us exactly what we were aiming for and even more than that,” said Massimo Zanetti, President of MZB Group. “That is why we didn’t hesitate to prolong our collaboration with the team through 2020.”
The team was previously known as Trek Factory Racing after the American bicycle company took over the WorldTour license from the Leopard management company. It added the coffee sponsorship at the beginning of this year.
“We are obviously excited that Segafredo will keep supporting the team through 2020,” said general manager Luca Guercilena.
“This long-term investment shows their trust and faith in our collaboration. Over the last year, we’ve witnessed great involvement from the people at Segafredo. That was very stimulating for us indeed. Knowing that they will be with us four more years gives us the stability and the space to keep investing in our team, going from the development of young riders to the continuous improvement and support for our more experienced riders.”