Daily News Digest

by Mark Zalewski

May 28, 2016

In today’s CT Daily News Digest: Oh, the drama! Nibali takes stage win, Kruijswijk crashes, plummets to third overall as Chaves moves into pink at Giro d’Italia; Devenyns wins stage and takes Baloise Belgium Tour lead; Two years after devastating injury, Taylor Phinney wins US national time trial championship; Carmen Small wins US time trial championship; Grzegorz Stepniak wins first stage of Tour of Estonia; Kimmage loses libel case to Verbruggen; Pendleton speaks out about corrosive British Cycling culture; Sky to continue sponsorships of cycling; Armitstead admits difficulty in overcoming past crashes; Chaves finds challenges come with the Maglia Rosa; Orica-GreenEdge Backstage Pass, Giro stage 18; Women’s Amgen Tour of California onboard highlights

Sky to continue sponsorships of cycling

by CyclingTips

While two WorldTour teams look to be closing shop after this season, British broadcaster Sky announced it will continue to fund sponsorships in cycling, including the title sponsorship of the WorldTour team led by Chris Froome.

“The new brand campaign celebrates Sky’s role in transforming cycling across the UK and the impact this has had on British culture,” said Ian Murray, head of brand, cycling and Team Sky. “Our commitment to the sport will continue into 2017 and beyond with Team Sky and other partnerships.”

However, Sky’s support of the national team will end as planned after this year.

Sky launched the “Sky Loves Cycling” campaign along with the announcement of it’s sponsorship renewal.

Click through to read more at Cycling Weekly.

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