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by Shane Stokes
November 4, 2017
Tour of Hainan: Mosca continues Wilier Triestina success; Philippa York: I’d have given up my cycling career to become a woman sooner; Greipel confirmed for 2018 Santos Tour Down Under; Slipstream Sports/Education First launches 2018 race and training kit; Team Dimension Data unveils 2018 team colours; Video: Time Trial – The David Millar Film Trailer; Video: Moser Scacco al Tempo – Trailer; Video: 2017 Cincinnati Cyclocross – Harbin Park Men’s Recap
Slipstream Sports, the parent company of the current Cannondale-Drapac team, has unveiled its colours for 2018. The squad will be rebranded as Team EF Education First-Drapac after its new main sponsor, and showed off a new look at the Rouleur Classic on Friday.
The main colours are the pink of Education First and white, with small strips of Argyle-themed colours remaining on the jersey sleves and shorts. A training kit was also displayed, with the pink being replaced by orange.
“From the inception of the team, we’ve always tried to push the boundaries of design and color,” said Slipstream Sports CEO and founder Jonathan Vaughters. “This kit is no exception. It is bold. But don’t lose track of the subtle argyle we’ve included. It’s been over a decade of argyle, and we are happy that will continue.”
EF Education First worldwide creative director Joel Hladecek explained how the new kit design came about. “When we began the kit design process with our team partners we started by studying the peloton,” he said. “It became clear pretty early on that we’d need to do something very bold to help the team cut through the visual clutter. Fortunately, EF has spent five decades opening the world through education, understanding and uniting people across borders and cultures, and giving them the tools to communicate.
“From a design perspective, we’ve learned a thing or two about capturing peoples’ attention, no matter where they are in the world,” Hladecek added. “It’s one of the reasons we’ve come to use a shocking, disruptive pink as part of our brand. It’s universally exciting and always demands attention. We decided to employ the strength of that colour as a primary element in the design of the team kit. But as you can see there is a lot more going on in the new kit design than shocking pink.”