Daily News Digest

by Mark Zalewski

June 23, 2016

In today’s CT Daily News Digest: Dries de Bondt wins Halle-Ingooigem; LottoNL-Jumbo team demands apology over hidden motor claims against Roglic; Despite Olympic selection, Dimension Data wants Cavendish to complete Tour; Strava report debunks myth that women; Talansky re-signs with Cannondale, skipping Tour; Team Sky Tour de France roster; BMC Tour de France roster; LottoNL-Jumbo for Tour de France; Controversy over leaked British Olympic cycling roster; Emma Pooley signs with Lotto-Soudal; Favourites for Dutch TT title absent; Win your commute with Tour de Bike Lane; Ion Izaguirre hits 110km/h at Suisse time trial; Chris Hoy races Le Mans

Strava report debunks myth that women aren’t inspired by professional cycling

by VeloClub

Strava has released a new comprehensive Women’s Cycling Report, believed to be the biggest of its kind. With it, Strava aims to determine motivations, influences, buying attitudes and views on barriers to entry for more women taking up cycling. The big takeaways are that women, in fact, are interested in professional cycling and are less deterred by barriers to cycling than is often thought.

Olympic 2012 Gold medallist and Wiggle-High5 rider Dani King was involved with the report and hopes the industry will use the findings to help serve female cyclists even better.

“Since I’ve been cycling I’ve consistently heard two things. 1. Women aren’t interested in professional cycling and 2. There are significant barriers in place that prevent women from cycling. This report addresses these often quoted stereotypical views and shows them largely not be true,” said King.

“There is however still more to achieve and with growth of media coverage surrounding women’s cycling and increased focus from the industry, I hope women’s cycling can reach its full potential; both in a sporting and recreational context.”

The report is based on survey analysis of over 5,000 active female cyclists in the UK. Respondents were segmented into four groups based on when they took up cycling: ‘new starters’ (less than one year), ‘recent’ (1-5 years), ‘established’ (6-10 years) and ‘long term’ (10+ years). Around two-thirds of respondents got into cycling in the past five years.

Click through to read more at CyclingTips.

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