Daily News Digest

by Mark Zalewski

July 2, 2016

In today’s CT Daily News Digest: Preview: What you need to know about the 2016 Tour de France; Sagan promising fireworks as Tour start looms; Bouhanni talks about incident that ended his Tour de France before it started; Cummings calls for British Cycling coach removal after Olympic snub; Female Trans America endurance racer out to break cycle of prejudice; Orica-AIS signs young talent for rest of 2016; Shimano acquires helmet brand Lazer; Sven Nys opens cycling center; The art of the wheel: Remembering Donald Trump’s unconventional foray into American cycling; “Beyond The Race” – Pursuing the Tour de France: The Dream of Adam Yates; Tour de France 2016: Meet the teams; 2016 UCI Para-Cycling Road World Cup; Peter Sagan “introduces” his team for the Tour de France; Greeting riders at the end of a Tour stage in 1927

The art of the wheel: Remembering Donald Trump’s unconventional foray into American cycling

by Steve Brunner

With Donald Trump in the headlines daily as the 2016 election heads into the final phase, many times for controversial and divisive rhetoric, it is interesting to note that he once was the figurehead of the biggest bike race in North America, the Tour de Trump, with eyes on making the event as big as the Tour de France.

Steve Brunner worked on marketing for the event, and shares his memories. Here is an excerpt:

For those of us in the trenches, including the hard-driving and innovative Plant, having Trump’s name and gaudy embellishments was not a curse but a blessing. It meant more prime-time attention. At the final stage’s award ceremony of the inaugural 10-day Tour de Trump, on May 14, 1989, Trump gazed out onto the throng of people lining the aging Boardwalk in Atlantic City, his shining namesake casino as a backdrop, he calmly announced that it was great having “a million people on hand” to witness the finish of his namesake race.

The next day, USA Today, New York and Philadelphia newspapers skewered Trump and his mention of “one million spectators.” It was easy to see the genius and P.T. Barnum in Trump’s approach. He knew the words “one million” would be placed into headlines or leads and people would remember the number. The net result would register to those not in attendance that it was big and important event.

For all the criticism of the event name, and the hyperbolic comments, Trump had instantly lifted a relatively obscure sport into a mass attraction. The command of drawing attention (good or bad), so prevalent on today’s presidential campaign trail, was on display in full force. A juggernaut hatched out of words led to belief that something big had occurred. You had to pay attention.

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