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by Shane Stokes
May 16, 2017
In today’s Daily News Digest: Rafal Majka wins stage 2 at the Amgen Tour of California, takes overall lead; Quintana: It will be difficult to keep the Maglia Rosa in the Giro time trial; Dumoulin relishes Giro TT, wants to gain as much time as possible on Quintana before next mountains; Landa to continue in Giro d’Italia after all-clear given; Vinokourov calls for corruption case to be dismissed; Giro d’Italia race director defends police motorcyclists after stage 9 crash; Giro d’Italia sends ‘signal of hope and solidarity’ to those affected by Italian earthquakes; Felline inks new one year contract extension with Trek-Segafredo; BMC Racing Team promotes Van Hooydonck to WorldTour level; Trek-Segafredo riders highlighting visibility during Giro d’Italia TT stages; Aqua Blue Sport rider says airline destroyed his bike; Video: Giro d’Italia Backstage Pass – Stage 9 Pre Race; Video: Giro d’Italia Backstage Pass – Stage 9 Post Race; Bram Tankink goes wild on Giro rest day; Cannondale-Drapac gets cartoon treatment en route to the Amgen Tour of California
In what is both a measure taken to underline rider safety and a promotional drive for sponsor Bontrager, the Trek-Segafredo team has announced that its riders will compete in the Giro d’Italia’s time trial stages with Bontrager Flare R taillights on their bikes. These were first used during the 2015 Giro d’Italia.
“It’s not just about being visible. Everything in front of you is visible,” said Trek-Segafredo Team Liasion Matt Shriver in a team release. “It’s about making yourself stand out. If I look in front of me, everything is visible to me, but I’m only focused on one thing. Flare R is intended to force the eyes to focus on the rider when approaching from behind and thereby recognize it as a cyclist and do what it takes to avoid them.”
The team has noted that races such as the Giro d’Italia take place on closed courses and thus provide minimal risk to riders of being rear ended. However it says it is utilising the team and the race to promote what it says is one of the brand’s most important messages.
“We’re grateful to the UCI and to Giro d’Italia race organizer, RCS, for working with us to make this happen,” said Trek’s Brand Manager Eric Bjorling. “It’s a bit unorthodox and maybe even goes against some common sense in terms of performance but when you think about how important rider safety is, anything that can help get this message across is a worthy venture.”
The team has cited auto industry research that daytime running lights helped reduce car collisions by 25%. It added that recent studies have shown that having front and rear running lights on bicycles can decrease the likelihood of a collision by up to 33%.