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by Shane Stokes
February 21, 2018
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USA CRITS, the premier criterium series in the United States, announced Tuesday that it is launching USACRITS.tv, an online channel where all of its 11 events in 2018 will be shown live, as well as events from previous seasons as video on demand.
The channel is designed to create a sustainable platform for the growth and funding of the national series. Membership to USACRITS.tv will be $55 annually or $5.99 annual-paid-monthly. Fans will also able to purchase these races as pay-per-view by event for $15. Each membership level will return a split directly back to teams and events, adding to the sustainability and growth of criteriums. Membership and purchase of pay-per-view events will also support additional live streaming, prize money, events, and teams and athletes.
“We will have over 20 days of live racing with all 11 USA CRITS events and additional races that surround several of these events,” said Scott Morris, USA CRITS Development Director. “The cost of live streaming events for free is unsustainable for local organic events which represent the majority of great races across the country. It puts all the burden on local events to fund streaming costs. The long-term goal is to not ask events to fund any part of streaming.”
Gene Dixon, USA CRITS Series Director, said he sees a paid-membership channel as a natural progression of the series he launched 12 years ago. “In producing over 50 live broadcasts of criteriums in the past few years, we have integrated new camera technology, live timing, and on-screen graphics to keep the viewer informed,” he said. “With the creation of membership as our next step, we will continue to help viewers experience what it is like to hit 90-degree turns at 30 miles an hour on 25mm tires, allowing viewers to become fans of this unique discipline and the amazing athletes who tackle American street track racing.”
CyclingTips is the official media partner of the 2018 USA CRITS series.