Wiggins for Rowing Champs, Matthews wins Oppy Medal: Daily News Digest

by Shane Stokes

November 18, 2017

Wiggins confirmed for British Rowing Indoor Championships; Matthews wins first Oppy Medal; Controversial former Team Sky doctor asked to leave track World Cup; No Motor Needed: Cancellara challenges Gaimon; Van Vleuten confirms her plans to target the individual pursuit at track world championships; Changing names: Team WNT Pro Cycling is takes on Rotor as title sponsor; Australian Cyclocross Nationals back in Victoria in 2018, C2 race returns; An Post Rás sponsor search continues as Dignam takes up race director role; Vittoria pressure sees cycling website drop controversial photo section; Video: Safety drive course UAE Team Emirates and Mitsubishi; Video: Incredible Artistic Cycling Tricks! | People are Awesome; Video: Japanese keirin

Vittoria pressure sees cycling website drop controversial photo section

by CyclingTips

At a time when there is an increasing discussion about the use of podium girls in cycling races and a broader talk about how women are treated, Bicycling magazine has written about how one company has effected a change.

Here’s an excerpt:

Readers of PezCycling News may have noticed that the irreverent racing website’s Daily Distractions page, a gallery of podium girls and other “beautiful women” seen at cycling events, has disappeared. Owner and founder Richard Pestes has been taking it down over the last few weeks—a decision that came after a chance meeting with [Vittoria tyres vice president of marketing and product Ken] Avery at this year’s Interbike conference in September.

“I took the opportunity to ask him why he had that section on his site, and I told him I felt it didn’t represent the strong women I know in cycling,” Avery recalled. Avery said he explained to Pestes why Vittoria had declined to advertise on PezCycling: the Daily Distractions page, he felt, didn’t accurately represent women in the sport.

“Vittoria gets pitched often by media outlets who want to partner on advertising and events,” Avery told Bicycling. “In this case, I felt Pez wasn’t the right media outlet to tell the story of how Vittoria’s roster of strong female athletes positively achieve their goals, as the images that were being shown served a different purpose.” That purpose being, presumably, to titillate male readers.

Click through to read more at Bicycling.

BACK TO TOP