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by Shane Stokes
December 15, 2017
Tony Martin blasts UCI over Froome affair: ‘A double standard’; Team LottoNL-Jumbo expels three riders from training camp; Movistar confirms Quintana. Valverde and Landa will ride Tour de France; Armstrong invited to attend Tour of Flanders as guest and keynote speaker; Top teams announced for 2018 Cadel’s Race; Trek-Segafredo presents 2018 racing and training kits; New Bahrain-Merida jersey presented; Aqua Blue Sport awarded Pro Continental licence; Smaller roster, new kit for Team Novo Nordisk; Fixed-gear crit racer wins Zwift Academy, Canyon-SRAM pro contract; Navardauskas elaborates on heart issues and his return; Specialized announces recall for 2018 Allez, Allez Sport, and Allez Elite; Wahoo Fitness partners with Bora-hansgrohe for 2018; Video: Soudal is hiring, pro riders fail trial
Wahoo Fitness has announced a new partnership with the Bora-hansgrohe Pro Cycling Team for 2018. The team, with riders such as Peter Sagan and Rafael Majka, will be training and racing with Wahoo’s aerodynamic Element Bolt GPS cycling computer and Tickr heart rate monitor.
While it’s the first year Wahoo cycling computers will be seen in the WorldTour, the company itself has previously been involved with the WorldTour, supplying its Kickr smart-trainers to Team Sky since 2014.
“I think the Wahoo bike computers stand out not only for the technology, performance, and features they offer but also for their cool design and user-friendliness. They are easy to use and can be fully-customised, and for me, this is very important,” said three-time World Champion and Bora-hansgrohe captain Peter Sagan of the new partnership.
In a feature with our US tech editor, James Huang, Wahoo Fitness cycling category manager Jose Mendez admitted the company have its goals set on disrupting Garmin’s market domination. This partnership is clearly another step on the company’s path.
Bora-hansgrohe are expected to continue using 4iiii power meters in 2018.