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by Shane Stokes
February 17, 2018
Cort wins stage 4 of the Tour of Oman; Modolo wins stage 3 of the Vuelta a Andalucia/Ruta del Sol; Thomas wins stage three TT at Volta ao Algarve; Dennis eyeing TT victory in upcoming Abu Dhabi Tour; Tour de Suisse and Strade Bianche name wild cards for 2018 events; OVO Energy announces two year backing of the Women’s Tour, Tour of Britain and the Tour Series; Craven leaving Israel Cycling Academy, announces next team; Western Australian Road Safety Commission’s safety campaign dropped after cyclists’ criticism; Factor updates the ONE: Faster, stiffer and with brake options; Video: Sa Calobra (Coll dels Reis) with Fränk Schleck – Cycling Inspiration & Education; Video: Best landscapes – Stage 4 – Tour of Oman 2018; Photo: Keeping it in the family…
Outrage about how cyclists were depicted in the latest safety campaign from the Western Australian Road Safety Commission has led to Road Safety Minister Michelle Roberts dropping a series of advertisements which portrayed cycling in a negative light.
The decision follows criticism, including from the We Ride Australia cycling advocacy group. In a statement released on Friday, that group said that it was ‘incredibly disappointed with the content that portrays the choice to ride a bike as social suicide, ridiculous and the choice of no one if they have an option to drive a car.’ It said that the commission clearly didn’t recognise ‘that in countries with almost half the road deaths and trauma of Australia, there can be up to ten times more people riding bikes than in Western Australia.’
According to WA Today, Roberts ordered the adverts be removed from both social media and the Road Safety Commission’s website on Friday. “I did not see them before they went live and as soon as concerns were raised with me, I acted swiftly to have them taken down,” she said. “I approved the Road Safety Commission to develop a campaign addressing driver’s risk taking behaviour and specifically requested further detail.
“I understand and appreciate the concerns raised by the cycling community and others.” She added that the campaign was being reviewed and may be modified for use in the future.
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