Daily News Digest

by Mark Zalewski

July 15, 2016

In today’s CT Daily News Digest: De Gendt takes victory on shortened Ventoux stage as Tour de France plummets into chaos in final kilometre; Bonifazio wins third field sprint in as many stages in Poland; Chaos at Tour de France sees yellow jersey running up the road on summit finish; Mavic neutral service mechanic recounts Froome crash; Sagan and Froome’s extraordinary Tour breakaway: ‘This is bike racing at its best’; Adam Yates: In my opinion Froome is going to win the Tour; Small’s appeal denied, US squad unchanged for Rio; Is Oleg Tinkov really quitting pro cycling?; Why won’t TV show more women’s cycling?; British cycling unsure whether new track bike will be ready for Olympics; Megan Guarnier talks about winning the Giro Rosa; Tour de France, stage 11 recap; Tour de France, stage 11 on-board highlights; Who’s the most stylish rider?; Cyclist attempts to set-off speed camera

Why won’t TV show more women’s cycling?

by CyclingTips

While the Tour de France is beamed around the world live, and even small criterium races in the U.S. are offering live web streaming, finding live TV coverage of the biggest women’s race on the calendar, the Giro Rosa, was impossible. And it is not because the racing was not full-on or exciting.

GC leader Megan Guarnier (Boels-Dolmans) and teammate Evelyn Stevens ahead of the final stage in the 2016 Giro Rosa.

GC leader Megan Guarnier (Boels-Dolmans) and teammate Evelyn Stevens ahead of the final stage in the 2016 Giro Rosa.

CyclingTips wrote a year ago about the challenges of covering women’s racing with live television. The Guardian’s Helen Pidd looks at the case a year on. Here is an excerpt:

I asked him if he would like to see at least five minutes of Giro Rosa highlights incorporated into the nightly TdF highlights show. “No,” he said. “I’d like to see an hour long highlights programme from the Giro Rosa. I think that wedging it into a Tour de France show would be a difficult fit and tokenistic. That prospect may be distant, but it’s not inconceivable.

“Race organisers need to be the motor behind this growth, invest in good TV production (not cheap) and offer the broadcast up to terrestrial channels for free. That is how the Tour of Britain, and then the Women’s Tour, became big, robust established races. Only that way can you attract sponsors to the sport. It’s a risk. But it’s the only way of changing the stalemate. Broadcasters (with the possible exception of the BBC) have no remit other than to return rewarding ratings to their shareholders and advertisers. They are not tasked with ‘growing’ the sport. Their influence can change the game, for sure, but it’s not their responsibility.”

Boulting has no time for those who suggest women’s cycling is somehow less exciting, given the slower average speeds: “Good racing is good racing. That much crosses over,” he said.

Click through to read more at The Guardian.