Kittel wins at Tirreno-Adriatico, Cousin at Paris-Nice: Daily News Digest

by Shane Stokes

March 9, 2018

Kittel takes first win of season on stage 2 of Tirreno-Adriatico; Cousin snags victory on stage 5 of Paris-Nice; Rib fracture diagnosed for Cavendish; How Wiggins’ reputation could be stabilised; Living legend: A chat with 106-year-old record-breaking rider Robert Marchand; Triathete suffers bad cuts to legs after being attacked with a chainsaw; Australian bike and frame tariff application withdrawn, 5% e-bike tariff still stands; Giro della Donna adds women’s and men’s NRS race in 2018; Video: Nils Politt – post-race interview – Stage 5 – Paris-Nice 2018; Video: This Was Hard But So Beautiful. | Strade Bianche. – Ep.3

How Wiggins’ reputation could be stabilised

by CyclingTips

British publication The Drum has published an article talking about the serious dent Bradley Wiggins’ reputation suffered this week, and what he might do to make things better. Here’s an excerpt:

Irrepressible British athlete Bradley Wiggins is embroiled in not one, but two potentially career-ending controversies, in doping and tax avoidance – two of the most frowned upon activities a sportsman and public figure can be accused of. What’s more, from a PR point of view, they are being handled badly.

In 2012 Bradley Wiggins won a hotly contested sports personality of the year title, beating Jessica Ennis and Andy Murray. One year later he was knelt in front of the Queen and became Sir Bradley. Then he was the first Brit to win the Tour de France and, at the time, the most decorated British Olympian.

The sportsman transcended his sport, collecting his SPOTY, with a mullet, and being knighted in a velvet-lined, brown, three-piece suit. He was relatable, honest and, crucially, untarnished by industry doping rumours there were about to fell the infamous Lance Armstrong. Wiggins was the breath of fresh air bringing dignity and credibility back to a sport that had lost its biggest icon in Armstrong, stripped of all achievements from 1998 onwards. But now Wiggins’ reputation is at risk too.

Click through to read the full article at The Drum.