Tag: advertising
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Advertising in cycling: The how and why of avoiding sexist ad blunders
The way females are represented in cycling advertising is one of those issues we have…
Ad-blocking and what it means for the online cycling media
A couple weeks back Apple announced its new iOS 9 ad blocking capabilities. Of course…
Why the Break was Made
Nearly every professional bike race features an hours-long, almost certainly doomed breakaway. The odds against this…
Sponsor Thank You
I was at Chapters today (a popular bookstore chain in North America) looking at magazines…