Tag: advertising

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Advertising in cycling: The how and why of avoiding sexist ad blunders

The way females are represented in cycling advertising is one of those issues we have…

Ad-blocking and what it means for the online cycling media

A couple weeks back Apple announced its new iOS 9 ad blocking capabilities. Of course…

Why the Break was Made

Nearly every professional bike race features an hours-long, almost certainly doomed breakaway. The odds against this…

Sponsor Thank You

I was at Chapters today (a popular bookstore chain in North America) looking at magazines…