Tag: advertising

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Advertising in cycling: The how and why of avoiding sexist ad blunders

The way females are represented in cycling advertising is one of those issues we have seen crop up again and again. The furore surroundin...

Ad-blocking and what it means for the online cycling media

A couple weeks back Apple announced its new iOS 9 ad blocking capabilities. Of course many people already use third-party ad blockers and...

Why the Break was Made

Nearly every professional bike race features an hours-long, almost certainly doomed breakaway. The odds against this move are terrible, a...

Sponsor Thank You

I was at Chapters today (a popular bookstore chain in North America) looking at magazines and noticed that there was an Aussie mag in the...