Tag: Beyond pink it and shrink it

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Beyond pink it and shrink it: Women's market is “the hottest thing in cycling” in the United States (Part 3)

We talk to Giant in the final part of this three-part series on what cycling companies have done to move beyond the superficial pink it a...

Beyond pink it and shrink it: Layers of change in diverse Asia-Pacific (Part 2)

The women’s market for cycling products is going through a period of evolution. The commercial opportunity posed by such an underdevelope...

Beyond pink it and shrink it: Embracing the potential of the women’s cycling market (Part 1)

Cycling is one of those well-established industries where growth is hard to come by. Product innovation, savvy marketing and most importa...