Tag: Cherie Pridham

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Pridham 'relishing the opportunity' as she joins Israel Start-Up Nation as DS

Pridham will be the first female to direct a men's WorldTour team and speaks about the challenges facing ISN in 2021.

Cherie Pridham will be the first female DS on the men's WorldTour

As Israel Start-Up Nation announced Friday, Cherie Pridham is joining the squad a sport director, making her the first ever female DS in ...