Tag: sponsorship

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What do team sponsors of the men's WorldTour actually do?

From supermarkets to SIM cards, these brands are looking for a return on their investment this Tour de France.

Peter Sagan wants to improve your home life

The three-time world champion has no time for rangehoods and wants you to have a better shower experience.

Remco Evenepoel is the new face of Pizza Hut

The Belgian superstar has bitten into a five-year endorsement deal with the pizza chain.

In California, two teams are pursuing sponsors as well as wins

MONTEREY, CA (CT) — At the Amgen Tour of California, some teams are searching for more than just wins — they’re searching for title spons...

Analysis: Is a pro cycling sponsorship worth the cost?

A casual Tour de France viewer might assume that a team contending for an overall victory in the sport’s biggest race would have multiple...