Tag: sponsorship

Latest News

What's the story behind NextHash, Team Qhubeka's mysterious new sponsor?

A strange tale of cryptocurrency, more offices than employees, and more questions than answers.

What do team sponsors of the men's WorldTour actually do?

From supermarkets to SIM cards, these brands are looking for a return on their investment this Tour de France.

Peter Sagan wants to improve your home life

The three-time world champion has no time for rangehoods and wants you to have a better shower experience.

Remco Evenepoel is the new face of Pizza Hut

The Belgian superstar has bitten into a five-year endorsement deal with the pizza chain.

In California, two teams are pursuing sponsors as well as wins

MONTEREY, CA (CT) — At the Amgen Tour of California, some teams are searching for more than just wins — they’re searching for title spons...

Analysis: Is a pro cycling sponsorship worth the cost?

A casual Tour de France viewer might assume that a team contending for an overall victory in the sport’s biggest race would have multiple...