Tag: sponsorship

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Analysis: Is a pro cycling sponsorship worth the cost?

A casual Tour de France viewer might assume that a team contending for an overall…

Boels-Dolmans secures sponsorship for another two years

Happy with the team's results and exposure, Boels Rental and Dolmans Landscaping Group today announced…

After 20 years Rabobank pulls its sponsorship away from pro cycling

Rabobank, a fixture in cycling sponsorship since 1996, today announced that it is refocusing its…

Rider Agents - More Than Meets The Eye

Ever wonder why a professional cyclist might need an agent or manager? Professional cycling is…

How To Get A Cycling Sponsorship

I remember being new to the local cycling scene and looking at all the teams…