Tag: sponsorship

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Remco Evenepoel will have a pizza named after him

"A recipe without meat and with lots of vegetables that our new face also likes."

What's the story behind NextHash, Team Qhubeka's mysterious new sponsor?

A strange tale of cryptocurrency, more offices than employees, and more questions than answers.

What do team sponsors of the men's WorldTour actually do?

From supermarkets to SIM cards, these brands are looking for a return on their investment this Tour de France.

Peter Sagan wants to improve your home life

The three-time world champion has no time for rangehoods and wants you to have a better shower experience.

Remco Evenepoel is the new face of Pizza Hut

The Belgian superstar has bitten into a five-year endorsement deal with the pizza chain.

In California, two teams are pursuing sponsors as well as wins

MONTEREY, CA (CT) — At the Amgen Tour of California, some teams are searching for more than just wins — they’re searching for title spons...

Analysis: Is a pro cycling sponsorship worth the cost?

A casual Tour de France viewer might assume that a team contending for an overall victory in the sport’s biggest race would have multiple...

Boels-Dolmans secures sponsorship for another two years

Happy with the team's results and exposure, Boels Rental and Dolmans Landscaping Group today announced that they have extended their spon...

After 20 years Rabobank pulls its sponsorship away from pro cycling

Rabobank, a fixture in cycling sponsorship since 1996, today announced that it is refocusing its sponsorship to a more local feel and the...

Rider Agents - More Than Meets The Eye

Ever wonder why a professional cyclist might need an agent or manager? Professional cycling is a business and results don't necessarily t...

How To Get A Cycling Sponsorship

I remember being new to the local cycling scene and looking at all the teams out there racing together thinking "how do I get on one of t...