Tag: Television

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How the Tour de France is Broadcast To the World

Watching the Tour de France is easy. You grab a beer, switch on the TV, and let the time pass by for the next five hours while the race m...

The Week in Bike #43 - Product Is as Product Does

Don't get him wrong—Cosmo loves to complain about cycling TV coverage. But with teams, organizers, sponsors, and even sometimes the media...