TOGETHER WE ARE EQUAL

A special collaboration in support of The Cyclists’ Alliance

TOGETHER WE ARE EQUAL

As you know, we’re super passionate about women’s cycling here at CyclingTips, so to share our love for the women’s side of the sport, we’ve teamed up with Black Sheep Cycling and The Cyclists’ Alliance.

For a very limited time, we are combining a VeloClub Membership with a Cyclists’ Alliance Supporter membership plus the option of either a Black Sheep cycling cap or jersey – from only US$119 / AU$159 / £85.

Why is The Cyclists’ Alliance important?

In 2019 we launched ‘Why It Matters’ – a concerted effort to grow our coverage of women’s cycling. The success of that campaign enabled us to bring on new staff like Abby Mickey and José Been, to launch the Freewheeling women’s podcast, and to increase our focus on the rapidly growing world of women’s cycling.

Around the same time, The Cyclists’ Alliance was getting off the ground. 

Founded by a group of former and current pros, The Cyclists’ Alliance provides holistic support to female cyclists during and after their careers. 

In their own words, they are “funded purely by donations and subscriptions” and “their aim is to level the playing field and help the hard-working women of today’s peloton make a living from the sport.”

CyclingTips’ Abby Mickey explains: “If you’re an avid fan of cycling – men’s and women’s – you will know that the athletes themselves are often overlooked. As the backbone of the sport, most of the time they don’t get enough support and sometimes even the basic human rights that they deserve. They are overlooked, spat out, and forgotten. The Cyclists’ Alliance is working to make sure the athletes themselves not only have a voice in the sport but also have better working conditions, and all the tools they need to stand up for their rights”.

“When I was racing the Cyclists’ Alliance would have made a world of difference. I support them because of what they are doing for the future of the sport, creating real change through mentorship, legal support, and more.”

– Abby Mickey

Many of CyclingTips’ VeloClub members grouped together during last year’s chaotic, COVID-affected season to support The Cyclists’ Alliance. Which got us thinking about how we could continue that, and even take it a step further …

So we’ve joined forces with clothing brand Black Sheep to create something that makes noise, spreads the word, and rallies our respective communities to join us in this mission. 

To do that, we’re introducing ‘EQUALS’ – a bright, bold, loud and proud kit design. 

It’s inspired by street art and its use as a medium for spreading messages, rallying communities, and, importantly, provoking action.

“Women’s cycling is gaining momentum around the world, and the message is clear: it’s an exciting sport that is worthy of attention. Just like this kit!”

– Gracie Elvin, The Cyclists’ Alliance.

HOW YOU CAN SUPPORT THE CYCLISTS’ ALLIANCE

Purchase an EQUALS cap bundle including:

  • An annual membership to VeloClub
  • A one-year supporter’s membership to The Cyclists’ Alliance
  • A CyclingTips x Black Sheep EQUALS cycling cap or jersey (depending on the bundle)
  • From US$119 / AU$159 / £85

Purchase some merchandise:

  • Make a purchase of any CyclingTips x Black Sheep EQUALS merchandise to help fund The Cyclists’ Alliance (including caps, socks, jerseys, gilets, and shorts).
  • This kit is available for pre-order from Friday July 9 to Friday July 23, 9am AEST / 12am BST / 4pm PST (July 8).

Whichever option you prefer, we’d love you to join us as we continue to showcase the beauty of women’s cycling and support The Cyclists’ Alliance.

FAQ

WHY IS YOUR SUPPORT SO IMPORTANT?

Facebook, Google, Instagram, and influencers have lowered the bar on journalism so much that it’s destroyed the traditional business model for those of us trying to provide quality, trustworthy, authoritative and original reporting for those of you who value it.
 
When I say ‘journalism’ we’re well aware that CyclingTips is not a vital part of democracy and holding truth to power, but we are absolutely obsessed by this sport and want to make sure that we can continue calling BS when we smell it and not be a PR agency. Whether that means honest and uninfluenced product reviews, in-depth reporting on issues in the sport, showcasing the amazing things women are doing in cycling, offering diverse opinions on sensitive topics, and giving our megaphone to unrepresented communities, we proudly do this now, and our members make it possible.
 
VeloClub is changing the game for us. Instead of us needing to bow to disingenuous marketers, press officers, and influential people within the sport and worry about losing an advertising dollar, we chose a different path. Of course we have many valuable advertising partners and we want that to continue. They offer many things that make CyclingTips a better publication for you including athlete access, product for review, tech expertise, and much more. If you see an advertiser on CyclingTips, it means that we believe in them and their product and that it’s in your interest to know about them.
 
What do you get for becoming a member? We offer many things (outlined below) to keep you engaged and to add constant value. But what it comes down to is this: what you get for becoming a member is the knowledge and satisfaction that your contribution is helping us build a better CyclingTips for all to enjoy. We love this sport and want to infect every single person in the world with the same passion as we have for it, and that’s not going to happen with clickbait, advertorials, and all the nasty things the internet incentivises. There’s a reason this website isn’t littered with irrelevant ads, affiliate marketing, and tracking scripts selling your data. Our members keep it that way. We welcome you to be part of the community of thousands who have also joined us in our mission.
 
– Wade Wallace, CyclingTips Founder

WHAT IS VELOCLUB?

VeloClub is a member-driven community of like-minded enthusiasts whose contributions help build a better, more sustainable CyclingTips, delivering more to you, our readers.
 
As a VeloClub member you aren’t just helping build a stronger CyclingTips, you’re also funding the creation of extra amazing content for the entire CyclingTips readership to enjoy.

WHY BECOME A MEMBER?

By becoming a VeloClub member you’ll be directly helping us to keep producing independent content that isn’t optimised by clicks, page views, and everything else that can make online content a race to the bottom. You’ll help us to improve our coverage of women’s cycling, to produce influence-free product reviews, and to continue our independent reporting. Our members enable us to create content with only our audience in mind while keeping CyclingTips free for everyone.

WHO HANDLES THE BILLING?

While CyclingTips is a secure site, we don’t handle your payment information. Our memberships are managed by Pico. Credit cards are processed by Stripe, and neither CyclingTips nor Pico ever holds or sees any of your payment information.

WHY SHOULD I SUPPORT CYCLINGTIPS WHEN OTHER PUBLICATIONS NEED MY SUPPORT TOO?

It’s a valid question. But we like to think CyclingTips is different and we take enormous pride in what we do. It’s a labour of love.
 
We say “no” to more advertisers than we say “yes” to. We have turned down countless commercial opportunities when an advertiser has asked us to do things that don’t align with our moral values or that don’t put you, the reader, first.
 
Paid reviews, questionable charities, PR stunts – these are all things we need to pass on, even though they could pay the salaries of 10 people. We’re often asked to slip things by you in our editorial — things that don’t tell the truth or the full story — but we won’t. We don’t litter our pages with countless ads, blow out deals, affiliate links, pop-ups, etc. We pass up on all of these money making techniques to make this place a better experience for you.
 
Your support allows us to keep producing the sort of content you’ve come to expect from CyclingTips, all while helping us to create additional features. Your support allows us to maintain our editorial independence and ensure we’re always focused on working for you, our readers.

WHAT IF I FIND THAT THE VELOCLUB MEMBERSHIP ISN'T FOR ME?

No problem. While we’d hate to see you go, you’re welcome to cancel at any time. You can either cancel from within your account whilst logged in, or alternatively you can email us and we’ll take care of it for you.

CAN I MAKE A ONCE-OFF DONATION?

Of course. While we’d love you to support us as a CyclingTips member, we understand that sometimes you might prefer to just make a once-off donation instead. If you would like to make a donation to CyclingTips, simply head here.