Stories matter. Coverage matters. Normalising women in sport matters.

Covering the women in cycling and telling their stories is the most important thing
we can do for the current and upcoming generation of cyclists.

START BY ASKING YOURSELF A SIMPLE QUESTION:
‘WHY DOES IT MATTER?’

We all want to see more coverage of women’s cycling for different reasons.
Regardless of your own motivation, we can all agree that this is extremely important for the sport, and for society.

Here are three things to consider that will have an immediate impact.

STEP 1:
CONSUME, SHARE, ENGAGE

STEP 2:
SUPPORT THE SUPPORTERS

STEP 3:
FOLLOW THE CHARACTERS

“It’s not about feminism… It’s just about bringing out the beauty of the sport”

Marianne Vos

“Once you truly understand the genius of the sport, it totally captures you. Make our races visible because they’re super exciting!”

Brodie Chapman

 
 
 

STEP 1:
CONSUME, SHARE, AND ENGAGE WITH THE CONTENT

The chicken or the egg. The parable is held up as justification for ignoring entire parts of our sport. Cycling is a niche sport, and niche audiences within an already small sport are not sustainable to serve, which leads to less coverage, which leads to smaller audiences, which leads to less coverage…

We want to change the direction of that feedback loop. Thanks to our members, we have dedicated ourselves to more coverage so that we can serve this audience. We need an audience that’s dedicated to consuming it and sharing it. And not just from us – there are other media outlets doing an outstanding job at telling these stories.

You’re making a difference simply by reading, watching, commenting, and sharing. Speaking of sharing, head here to download a social media-ready copy of our video, ready to post!

“My daughter has two sporting heroes. One of them’s Rafael Nadal and the other one’s Amanda Spratt. She sees them as being equal for one simple reason. They are equal”

Matthew Keenan

“If I could inspire one person it would be the little girl that I was growing up, and show her that anything is possible if she works hard and loves what she does”

Sarah Gigante

 
 
 

STEP 2:
SUPPORT THE SUPPORTERS

When you support brands who support women’s cycling you’re investing in women’s cycling, and your investment is proof that there’s a market, which leads to an increased focus and support from more brands.

That includes us. The investment of our VeloClub members has confirmed that our goal of increasing coverage of women’s cycling wasn’t misplaced, and provided the backing to get it done.

Brands that are investing in making women’s cycling bigger, better, and easier to access deserve our support. That includes media, equipment brands, clothing companies – anybody who’s putting in the work.

“The entire industry. Family. Friends, the next generation. Everyone benefits from the increased coverage of women’s cycling”

Matilda Raynolds

 
 
 

STEP 3:
FOLLOW THE CHARACTERS

It’s never been easy to be a women’s racing fan. Little live television and sporadic media coverage made narratives and characters hard to follow. But this is changing.

That means now is the time to find your fandom, if you haven’t already. Cycling creates heroines every weekend. Follow them on Instagram, or via Twitter. Say hi, tell them you’re a fan. You’ll be amazed at how accessible many of them are. Those connections will make a fan of you in no time.

Don’t know where to start? CyclingTips Freewheeling podcast host, Abby Mickey has prepared this great list of who to follow in 2020.

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